Market Entry & Scaling Strategy

Two questions answered with reasoning your board can defend: how to enter — and how to scale.

The Five India Entry Routes — We recommend the lightest footprint that credibly achieves your objective

A

Market Dev. Reps

On Catalydd payroll

Lightest footprint. Fully reversible. Test the market without an entity.

B

Sales / Marketing Entity

Pvt Ltd · LLP · LO · BO

Invoice locally, employ in your own name, build brand presence.

C

Contract Manufacturing

Pilot via assembled product

Validate landed cost & price-point before factory capex.

D

Full Manufacturing

9-24 Month build-out

Owned, scaled capability — domestic supply, export, cost optimisation.

E

Global Capability Centre

BOT · Direct Build & Transfer

Captive engineering, F&A, IT, customer success — talent at India scale.

The Scaling Principles We Will Defend In Your Boardroom

Validate before you scale — evidence, not the calendar, triggers each next step
Grow Steady — don’t burn steps, go phase manner
Fund the constraint, not the ambition — money flows to the actual bottleneck
Graduate people, not just structures — onsite leadership before scale